The Human Intel

The Narrative of Sustainability

Maj-Lis Viitanen

How can sustainability be communicated in a way that is both credible and commercially compelling? For sustainable fashion brands, this is one of the hardest challenges to get right.

The Narrative of Sustainability

Maj-Lis Viitanen

How can sustainability be communicated in a way that is both credible and commercially compelling? For sustainable fashion brands, this is one of the hardest challenges to get right.

The Overload

Maj-Lis Viitanen

Information overload does not automatically increase responsible purchasing behavior, but can have the opposite effect. Instead of increasing the amount of information, the goal should be to increasing our customer´s...

The Overload

Maj-Lis Viitanen

Information overload does not automatically increase responsible purchasing behavior, but can have the opposite effect. Instead of increasing the amount of information, the goal should be to increasing our customer´s...

The Purpose of Communication

Maj-Lis Viitanen

Everything we communicate creates meanings besides the ones spoken. Sometimes the hidden meanings are the loudest.

The Purpose of Communication

Maj-Lis Viitanen

Everything we communicate creates meanings besides the ones spoken. Sometimes the hidden meanings are the loudest.

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What is the Green Gap?

Maj-Lis Viitanen

The green gap, or the value-action gap is a phenomenon, that every sustainable brand needs to understand to succeed. Even if many people are very supportive of sustainable actions in...

What is the Green Gap?

Maj-Lis Viitanen

The green gap, or the value-action gap is a phenomenon, that every sustainable brand needs to understand to succeed. Even if many people are very supportive of sustainable actions in...