"When I was launching a new beginning in autumn 2025 and taking the first steps with Anmai, there was a lot on my desk. Even as a designer-led founder and a natural communicator, it’s easy to forget that things which feel deeply real and self-evident to you, such as your values and the choices you make based on them, are not always that evident to others. It was incredibly valuable to have the opportunity to discuss and clarify the themes of Anmai’s sustainability communication with Maj-Lis Viitanen, an expert in sustainability communication."
-Anne-Mari Pahkala