Learn to Design Your Customer's Journey

The Human-Intelligent Communication service package for SMEs provides a comprehensive understanding and a practical roadmap for shaping your customers’ buying journey.

Each phase functions as an independent learning module, progressively deepening your expertise while expanding your ability to apply the knowledge on your own.

1. The Psychology of Purchasing Decisions and Customer Motivations

In the first phase, you will learn how people make purchasing decisions, how unconscious motives influence behavior, and what role responsibility plays in the buying decision.

This phase is lecture-based and draws on the psychology of consumer behavior as well as research on sustainable consumption behavior.

After completing this phase, you will:

understand the customer’s buying process and its stages
recognize what drives purchase decisions and what may prevent them
understand customers’ unconscious thought patterns and preconceptions
understand the role of sustainabibility in the purchasing process
be able to target the right message to the right stage of the customer journey

2. Co-Creation Workshop (Applied Practice)

In the second phase, we work together in a workshop format, applying the insights from the first phase to your company’s specific context and goals.

After completing this phase, you will:

understand what is truly meaningful to your customers in your company and offering
identify barriers to purchase and learn how to remove them through communication and customer journey design
be able to create value for customers through communication
know how to influence different stages of the customer journey in a targeted way
recognize untapped opportunities in your current approach
understand what to consider in your messaging and presentation to increase impact

3. Human-Intelligent Strategy

In this phase, I build a tailored, ready-to-use strategy for your company that provides a clear structure for your future work.

After completing this phase, you will have a deep understanding of how to independently shape and guide the customer journey, along with the tools needed to apply Human-Intelligent Communication in practice.

With a strong foundation in customer understanding, you will also be able to continuously refine your approach and adapt to future changes.

You will truly understand how people behave, and why.

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Additional Information

Who Is It For?

The service package is designed for companies that operate responsibly and aim to develop more sustainable business practices. The goal is to build specialized expertise within the organization and thereby support long-term business development.

The services are particularly beneficial when:

there is uncertainty about communication content or direction
communication is not delivering the expected results, or its impact remains unclear
collaboration between communication, sales, and marketing needs support
you want to deepen your understanding of customers
you aim to strengthen your competitive position

If needed, we can also discuss the practical implementation of your communication.

Investment

1st Phase: Understanding the Buying Process (Lecture)

€750 + VAT 25.5%

2nd Phase: Applied Workshop

€990 + VAT 25.5%

3rd Phase: Human-Intelligent Communication Strategy

€1,200 + VAT 25.5%

You can purchase all phases as a complete program, or choose to continue independently after completing phase 1 or 2.

Prices apply to SMEs. I am also happy to provide a tailored quote for larger companies, organizations, and projects.

Get in touch and book a free discovery meeting. The discovery call is always free of charge and does not obligate you to purchase the service.

Book a free consultation.

A consultation call is always free of charge and does not obligate you to purchase the service.