The Human Intel
We Act on What We Can Relate to
We might understand the problem. We might agree that it matters.But we don´t really relate to it. (So we don´t act on it.)
We Act on What We Can Relate to
We might understand the problem. We might agree that it matters.But we don´t really relate to it. (So we don´t act on it.)
When Values Meet Reality
When consumers are asked, sustainability is clearly valued. Many prefer local brands, responsible production and longevity. There is also a strong expectation that companies should act ethically and environmentally and...
When Values Meet Reality
When consumers are asked, sustainability is clearly valued. Many prefer local brands, responsible production and longevity. There is also a strong expectation that companies should act ethically and environmentally and...
Sustainability Is a Social Act
Sustainable consumption is not driven by individual values alone. It is also a social behavior. What we see happening around us, and what is considered acceptable and desirable, influences our...
Sustainability Is a Social Act
Sustainable consumption is not driven by individual values alone. It is also a social behavior. What we see happening around us, and what is considered acceptable and desirable, influences our...
What we don´t know we are thinking
When buying clothes, saying and doing are proven to be different. But why do we so coherently say things we don’t actually mean? The article is about the unconsious motives...
What we don´t know we are thinking
When buying clothes, saying and doing are proven to be different. But why do we so coherently say things we don’t actually mean? The article is about the unconsious motives...
Pitfalls of Sustainability Communication, part 2
Why won´t consumers commit to a sustainable brand? 4 more reasons, why sustainability communication falls short.
Pitfalls of Sustainability Communication, part 2
Why won´t consumers commit to a sustainable brand? 4 more reasons, why sustainability communication falls short.
Pitfalls of Sustainability Communication
Responsible companies communicate their sustainability efforts, yet consumers still don’t buy. Why does the value-action gap, or the green gap, persist? In this article, I highlight 4 potential reasons why...
Pitfalls of Sustainability Communication
Responsible companies communicate their sustainability efforts, yet consumers still don’t buy. Why does the value-action gap, or the green gap, persist? In this article, I highlight 4 potential reasons why...