The Human Intel
Pitfalls of Sustainability Communication, part 2
Why won´t consumers commit to a sustainable brand? 4 more reasons, why sustainability communication falls short.
Pitfalls of Sustainability Communication, part 2
Why won´t consumers commit to a sustainable brand? 4 more reasons, why sustainability communication falls short.
Pitfalls of Sustainability Communication
Responsible companies communicate their sustainability efforts, yet consumers still don’t buy. Why does the value-action gap, or the green gap, persist? In this article, I highlight 4 potential reasons why...
Pitfalls of Sustainability Communication
Responsible companies communicate their sustainability efforts, yet consumers still don’t buy. Why does the value-action gap, or the green gap, persist? In this article, I highlight 4 potential reasons why...
The Narrative of Sustainability
How can sustainability be communicated in a way that is both credible and commercially compelling? For sustainable fashion brands, this is one of the hardest challenges to get right.
The Narrative of Sustainability
How can sustainability be communicated in a way that is both credible and commercially compelling? For sustainable fashion brands, this is one of the hardest challenges to get right.
The Overload
Information overload does not automatically increase responsible purchasing behavior, but can have the opposite effect. Instead of increasing the amount of information, the goal should be to increasing our customer´s...
The Overload
Information overload does not automatically increase responsible purchasing behavior, but can have the opposite effect. Instead of increasing the amount of information, the goal should be to increasing our customer´s...
The Purpose of Communication
Everything we communicate creates meanings besides the ones spoken. Sometimes the hidden meanings are the loudest.
The Purpose of Communication
Everything we communicate creates meanings besides the ones spoken. Sometimes the hidden meanings are the loudest.
The Dilemma of Sustainability
Why is it so hard to bridge the gap between the values or intentions and the actual choices of consumers? In consumption choices, the scales are balanced between the common...
The Dilemma of Sustainability
Why is it so hard to bridge the gap between the values or intentions and the actual choices of consumers? In consumption choices, the scales are balanced between the common...