Need an expert to join your team?
Human-Intelligent Interim is a fixed-term expert role in which I take responsibility for an agreed area of development within your organisation.
Who Can I Help?
I work with companies and sustainable development projects that:
- develop more responsible products, services, or business models
- want to develop their work based on customer insight and behavioral understanding
- need support in bringing sustainability and business objectives together
This type of collaboration is particularly well suited when you:
- need someone who can combine commercial thinking, sustainability, and human insight
- need help understanding how to influence people’s behavior towards a desired outcome
- need an experienced expert who can take ownership of an agreed area and drive it forward independently.
Why Choose Me?
My services are grounded in 25 years of experience in sales and leadership, combined with expertise in sustainability and the circular economy, as well as research-based knowledge.
In an interim role, I bring together commercial experience, strategic big-picture thinking, and the ability to turn development into practical action.
Business Development
My professional experience includes 25 years in fashion industry sales, sales and retail chain management, and business development across different channels.
I have extensive experience in wholesale and retail, franchising, reseller networks, e-commerce, marketplaces, and omnichannel business. I have worked both for a global publicly listed company and as a solo entrepreneur, giving me first-hand experience of very different business environments and their practical realities.
One of my strengths is the ability to look at the bigger picture from the perspectives of different stakeholders and to identify cause-and-effect relationships. My focus is always on developing the business and strengthening its commercial viability.
Sustainability and Circular Economy Expertise
When I founded Upcycler Helsinki, it was Finland’s first multi-brand online store dedicated to upcycled fashion, as well as a social enterprise and a circular economy media platform.
My experience as a circular economy entrepreneur has given me practical insight into what it takes to build and commercialize responsible solutions and make them meaningful to customers. It has also given me first-hand experience of the development challenges that sustainability-driven businesses often face.
I have further developed my expertise in non-standard sustainability communication, as well as in creating customer-centered value for responsibly produced products.
I see sustainability communication and the customer journey as integral parts of a broader whole aimed at building profitable business while guiding consumption towards more responsible alternatives.
Human Insight
Human insight is central to how I approach the development and communication of responsible business. The Human-Intelligent Method I have developed combines commercial objectives, communication, and customer journey design through a multidisciplinary approach.
In an interim role, this multidisciplinary perspective makes it possible to develop the bigger picture in a way where strategy, customer insight, and practical implementation support one another.
