Human-Intelligent Communication Strategy

The Human-Intelligent Communication strategy is a service solution that provides you with a complete communication strategy and action plan.

Based on this, you can independently implement a human-intelligent communication approach and communicate in a purposeful, consistent, and confident way. The service is designed for SMEs that manage their communication content in-house.

What Do You Get?

The strategy package includes both a strategy and an action plan. It is delivered in written form, and we will also review its content together in a dedicated session.

Strategy = What to Communicate And Why

A purchase decision is a process in which different stages follow different logic.

The strategy gives you the knowledge and understanding of:

  • how the different stages of the purchase process work and what influences them.
  • what kind of unconscious factors are involved in decision-making.
  • why sustainability messages work differently at different stages of the process

You will also receive a tailored plan for:

  • how your company’s strengths and unique characteristics can be leveraged to support the purchase process.
  • how to address potential preconsumptions already at the early stages of the customer journey.
  • how to remove barriers to purchase throughout the customer journey.

You will learn:

  • what your communication actually influences
  • what to emphasize and what to avoid
  • which messages work at different stages of the customer journey
  • how to take into account also the customer’s unconscious thought patterns

Action Plan = How to Communicate

The action plan translates the strategy into practical execution.

With the action plan, you will:

  • know how to prioritize your messaging across different channels
  • understand what to communicate at each stage of the customer journey to move the decision forward
  • identify the content needed to support your goals (e.g. for your website)
  • receive practical guidance for communication, including key dos and don’ts

How the Process Works

The strategy package includes three joint meetings.

  • At the kickoff meeting, we review your company’s goals, values, operating methods, and needs.

    At the midpoint meeting, I present a draft of the strategy and explain the psychology behind it.

    At the final meeting, I present the completed strategy and action plan.

Between meetings, I review your existing communication materials, conduct an analysis, and develop the strategy and action plan.

At the end, you will receive a written strategy package for your own use.

From this point on, you can start applying the Human-Intelligent approach in your day-to-day work.

Who Is This Service for?

The ready-made strategy solution is especially suited for new companies or brands, as well as for businesses whose communications need a clear strategic direction.

Price

The price of the strategy package is 1200 euros+ VAT 25,5 %.

Price includes 3 meetings, 3 hours in total, reviewing the existing materials, making of the strategy package and providing the written package.

Let's talk!

Feel free to get in touch, and we can discuss your needs in more detail.

The initial consultation is always free of charge and comes with no obligation.

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