Consulting, Freelancing & Management

I offer textile and fashion companies a range of solutions for developing both communication and operations. My services include consulting, strategic planning, and hands-on implementation, tailored to your company’s needs.

Freelancer Services

As a freelancer, I work on communications projects, especially related to the textile and clothing industry and sustainability topics, both d2c and b2b.

Examples of freelance projects:

  • writing website content
  • writing blog articles
  • Design and implementation of sales materials

The freelancer service is particularly suitable when you need additional resources and the work requires expertise in the clothing industry or sustainability.

Consulting Services

As a consultant, I provide expert advice and act as a development partner for textile and clothing companies.

Examples of consulting work:

  • Training in the Human Intelligent Communication method: workshop and lecture

Read more about the method
  • Developing or sparring for the sustainability of clothing companies
  • Development or sparring of sustainability communication
  • Analysis of sustainability communication and assessment of development needs
  • Green claims in relation to changing regulation
  • Developing a communication narrative
  • Developing a new fashion brand

Consulting is particularly suitable when you want an external, strategic perspective or to update your skills, but the implementation is handled by your own team.

Interim Services

In interim roles, I take on leadership or coordination responsibilities on a fixed-term basis for textile and fashion companies.

Examples of interim assignments include:

  • Development and delivery of training programmes.
  • Planning and implementation of sustainability development programmes.
  • Designing communication strategies and leading their execution.
  • Designing and managing vertical brand management processes.

Interim services are particularly well suited to time-limited development projects when you want an experienced professional to take ownership of the wor

Let's discuss together how I can best support your company's needs.

Let´s talk
Maj-Lis Viitanen, vaatealan ja viestinnän ammattilainen

My services are based on 25 years of work experience in the clothing industry as well as master's studies and research in sustainability and circularity of fashion.

Let's get acquainted!
Q & A