Mikro- ja pienyrityksen viherväittämät

The so-called “anti-greenwashing” regulation, i.e. the Empowering Consumers for the Green Transition Directive and the application of its national provisions, will come into force in September 2026. This will require all companies engaged directly or indirectly in consumer trade to review their communication.

I help micro and small businesses prepare for upcoming changes to legislation.

What´s Changing?

The changes to consumer protection legislation will leave even less room for vague “green” impressions and will increase the requirements for precision and verifiability in communication. At the same time, many currently common communication practices, expressions, and visual elements will become prohibited.

It is advisable to act early and assess:

  • What sustainability claims are used in communication?
  • Are they sufficiently precise?
  • How can they be verified?
  • What documentation may be missing, and how can it be obtained?
  • What is communicated about repairability and how, before the purchase decision across all sales channels?
  • Does the visual appearance comply with the law?


How I Can Help You

Micro and small businesses in particular can easily find themselves navigating these changes without external support. I offer flexible services that allow you to choose a package tailored to your specific needs and level of support required.

Get the support you need with:

  • assessing your communication content and identifying areas that require change
  • developing a clear action plan
  • updating and refining your communication narrative
  • creating ready-to-publish communication content
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Change Creates Opportunities

The new anti-greenwashing regulation presents an opportunity to take your communication to a more effective level. When making changes, it's worth approaching them thoughtfully and with a focus on business development.

I have written a concise guide (in Finnish only), to help you make the most of this opportunity. You can download the free guide here.

Download