Impactful Sustainability Claims for SME's

The so-called Greenwashing Act, based on the EU Empowering Consumers for the Green Transition Directive and its national implementation, will come into force in Finland in September 2026. This means that all businesses selling directly or indirectly to consumers will need to review their sustainability communication.

The changes to the Consumer Protection Act will leave less room for broad green impressions and place greater emphasis on the specificity and verifiability of sustainability communication.

At the same time, many communication practices, expressions, and visual elements that are currently widely used may no longer be permitted.

I offer support especially to micro and small businesses in reviewing and developing their sustainability claims so that their communication is both legally compliant and effective.

Together, we can assess, for example:

  • What sustainability claims are currently used in your communication?
  • Are the claims sufficiently specific?
  • How can the claims be substantiated?
  • What documentation may be missing, and how can it be obtained?
  • What and how should you communicate about product reparability before purchase across all sales channels?
  • Do your visual choices comply with the spirit of the new rules?

How I Can Help You

Micro and small businesses in particular can easily find themselves navigating these changes without external support. I offer flexible services that allow you to choose a package tailored to your specific needs and level of support required.

Get the support you need with:

  • assessing your communication content and identifying areas that require change
  • developing a clear action plan
  • updating and refining your communication narrative
  • creating ready-to-publish communication content
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