Human-intelligent sustainability communication

As the pressure for corporate responsibility grows and regulations increasingly shape sustainability communication, what is often overlooked is how this communication truly serves consumers. At the same time, the problem of our time is that while sustainable values are advocated in words, they are not implemented in practice.

It is critical for companies engaged in direct-to-consumer business to understand how to narrow the gap between values and action.

Human-intelligent communication is an approach that trains a company to utilize behavioral psychology in its communications in a way that supports business.

The method focuses on free-form communication and touches on all points where a company meets its customers.

Human-intelligent communication workshop

In the co-creation workshop, insights from behavioral psychology are combined with a company's communication strategy. In the workshop, we put our human intelligences together, growing deep understanding and creating solutions that look like a company.

The workshop provides the tools to develop communications strategically and in support of business. It is easier to allocate resources correctly when understanding the effectiveness of sustainability communications eliminates random or unnecessary actions.

At the end of the workshop

You understand how understanding the customer's decision-making process can be utilized to support sales.
You have clear goals for sustainability communications.
You have a plan for which psychological needs will be addressed through communication in a way that supports the achievement of goals.
You know what obstacles customers typically face in the way of responsible purchasing behavior and you know how to reflect them on the company's situation.
You have a plan to create meaningful and consistent communication from the customer's perspective.
You have a plan for where responsibility will be communicated, and what role each meeting point plays in achieving the goal.

You will also receive written material from the workshop for your company to use, which compiles the theoretical basis and the results of the co-development.

Workshop content

In the workshop, we will jointly answer and develop the following questions:

What is the consumer's decision-making process like, especially when it comes to purchasing decisions related to responsibility?
What are the typical barriers to purchasing sustainable products and which of these are seen as the most important for the company?
What are the company's goals for sustainability communications and what role does sustainability play in the company's communications strategy?
What psychological factors does communication aim to influence in order to strategically promote goals?
What different perspectives can sustainability communication have and which perspective is relevant to the company's goals?
What is the importance of coherence in communication and how is narrative coherence ensured?
In which channels should you communicate about responsibility so that the communication supports the goals in the best possible way?

In the work, theoretical knowledge is combined with practical experience and expertise, and both parties actively participate in joint development work.

The workshop lasts approximately 6 hours and can also be carried out in two parts.

Human-intelligent communication presentation

The presentation provides basic information about the consumer decision-making process in relation to responsible products and inspires people to apply the information to develop their own communications. The goal is to increase understanding of the possibilities of communications in narrowing the value-action gap.

The presentation is designed specifically for corporate communications and marketing professionals.

The presentation answers the questions:

What is the consumer's decision-making process like, especially when it comes to purchasing decisions related to responsibility?
What kind of psychological factors are involved in the decision?
What are the typical barriers to purchasing sustainable products?
What different perspectives can sustainability communication have?
What is the importance of consistency in communicating responsibility?
How can you ensure the consistency of the narrative?

The presentation lasts approximately 1.5 hours and can be held either as a face-to-face meeting at the company's premises or as a remote meeting.

Other sustainability communication services

I also prepare a strategy and action plan as needed. for sustainability communications. You can also request a quote for the production of text content.

Let's discuss your wishes

I would be happy to discuss your business needs with you and provide a quote for the service.