Welcome! Let´s create human intelligent communication together.

I´m Maj-Lis Viitanen, helping apparel businesses create influential communication.

Bridging the Green Gap

Bridging the gap between values ​​and actions is one of the biggest challenges for apparel companies of our time.

I use insights of behavioral psychology to design impactful sustainability communications and to train companies to create messaging that resonates with customers while supporting business goals.

When research clearly shows which factors influence consumer decision-making and how communication can shape behavior, why would you do anything without using that understanding?

Currently, the sustainability transition relies heavily on regulation and reporting. But what remains unanswered is:

How will all that information actually change consumer behavior?

Human Intelligent Communication is an approach I have developed to guide companies in applying behavioral psychology to their communication in ways that support business objectives. The method focuses on informal communication and provides a deep understanding of the opportunities and impact of sustainability communication.

Services

Why did a fashion guru found a clothing business?

The leap from international management to becoming a micro-entrepreneur might have seemed like an unusual career move from the outside. Still, for me it opened an opportunity to explore how the fashion business could operate most sustainably. Entrepreneurship also introduced me to sustainability communications, which, over the years, came to be the most relevant way for me to contribute to the industry’s development.

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Subscribe to The Human Intel

The Human Intel is my newsletter published on LinkedIn. It offers insight into the value–action gap, understanding consumer behavior, and its implications for a brand´s communication.

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