Maj-Lis Viitanen
Human-intelligent communication for clothing companies.
For apparel businesses
Bridging the gap between values ββand actions is one of the biggest challenges for apparel companies of our time.
In my work, I utilize behavioral psychology to create meaningful sustainability communications and I train your company to create communications that is meaningful to the customer and support the company's business goals .
Bridging the green gap
When research shows which factors influence consumer decision-making and how communication can influence behavior, why would you do anything without taking advantage of this understanding?
Business development
A help apparel companies when the direction is lost or goals are unfulfilled.
From clothing designer to communications and business developer
After graduating as a fashion designer, I was drawn into the world of sales and have since gained over 20 years of experience in fashion sales across retail, wholesale, e-commerce, and various combinations of these. In challenging times, I find it particularly meaningful to support companies through communication and coaching.